For all the talk about the Northern/Southern California corporate rivalries (Hollywood versus Silicon Valley), Northern California has its rivalry between Silicon Valley and San Francisco (the centers of which are separated by a one hour automobile drive).
January 3-ish 2000, Los Angeles Times Magazine had a bunch of articles on the past and future of Silicon Valley. One article had the following quote from a San Francisco lawyer, which is one sentiment about the Northern California rivalry:
"I can't stand it", cries a lawyer in San Francisco at the
mere mention of "the Peninsula", as people in the Bay Area
call the valley to the south. "The tech bubble nearly
caused the disintegration of our law firm. We had to
relocate out of Menlo Park when our lease came up for
renewal because E-Trade offered the landlord three times
what we were paying. We'd been in that office, never
missing a payment, for 14 years, and the landlord met
with us for five minutes and then said, 'I don't know why
I'm even talking to you.'"
"I lost three really promising associates to dot-coms in
those years.", he says. "I'd try to talk them into
staying and, to a person, they sat across the desk
laughing at me. It was all, 'You just don't get it!'
And I didn't get it. There were all these 20-year-olds
all over the place, going on about 'eyeballs' and
'mindshare' and riding their stupid scooters back and
forth to their offices, and I was simultaneously wanting
to puke and jealous as hell. It was a complete lack of
common sense, and I'm telling you, you talk to those
people for more than five minutes, and it's obvious that
they haven't changed a bit."
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