Web 3.0 - here?

On SocialSpark I found a blog that is beyond the social/blogosphere dimension. Sybil Amber has it all: the Entrecard avatars, radio/entertainment widgets, Google Desktop-like toolbar with loads of functions, and, in what people say is the essence of Web 3.0, an additional dimension to the content - a real, auto-peeling look into whatever else "behind" the landing page. That's a respectable and fitting place for PPP and Direct PPP - the $100 fee maybe justified.